AI is getting a lot of coverage these days. Part of that reason is because of its growing sophistication. It can now create content with a human tone, complete with slang phrases, broken English, and extra exclamation points. When fed good keywords and directions, AI can produce content in a fraction of the time it takes a human to key it.
In this post, we’ll cover ten things AI can do for your chamber (and your member businesses). However, it’s important to note that AI creates content by crawling other websites for its “research.” So, if you’re writing for a niche market with few resources, you may run into plagiarism concerns. Again, AI copy is only as good as the directions you provide. Be as specific about your needs as possible for the best results.
10 Chamber Marketing Tasks AI Can Help With
- Image content. AI can write language for your image quotes and chamber flyers.
- Invite copy. Give AI your event details and it can create some copy for you.
- Ads. Copy for social media or online ads can be created quickly with AI.
- Email copy.
- Email campaigns.
- Social media posts.
- Video script. From welcome videos to new member spotlights, AI can create the beginning of your video script to give you something to work with and tweak.
- Tables. If you need to create a pros and cons t-chart or a table of social media content based on your favorite keywords, AI can do it quicker than it will take you to write up the instructions for it to do so.
- Data. AI can research and gather data/statistics. It can also present it in a format of your choosing, like a table. For instance, you could ask it to make a list of restaurants open on Christmas Day in your town.
- Speaker introductions. If you’re bringing in a well-known speaker, you could use AI to draft an introduction of that person. However, this will only work if that speaker has a large digital footprint because that’s where AI pulls its content from. But it can provide a good start for you to add to later.
AI tools are available in a number of different ways including free and paid services. Some of your favorite software and apps like Adobe and Canva are already using AI to help with copy and user experience. While the results are impressive, they still require a human editor. If you choose to use it for research, you will want to verify the data presented is correct. For the time being, AI is a great virtual assistant or intern. And just like any sort of helper, the clearer your directions are, the better result you will receive in the end product.