Are business cards dead?
Not exactly but if you do a lot of digital correspondence and online networking, your digital signature may become more valuable to you than your business card. That’s why you need to make the most of this important real estate.
5 Must-Haves in a Digital Signature for Business
In addition to your title, your website, and all of your traditional contact information, make sure you have:
A Recognizable Picture
A lot of people will argue this one but a good picture helps people feel like they’re doing business with a person not an email address. If they’ve met you in person, a picture helps them remember who you are. If they haven’t, a picture will increase the personal connection. The key here is that it should be professional without looking like a forced yearbook shot. It should be natural but not look like you cropped your BFF out. It should be recognizable as you.
Skype Name
Skype is a great way to keep in touch. Having your Skype name makes it easy to call you whenever they need to.
Social Media Profiles
Include your business’ social media pages so people can follow you.
The Ask
Always have an ask on your digital signature. Unlike business cards, you can switch it out periodically. If you have a free resource, encourage people to download it or ask for a follow.
Link to Your Calendar or Portfolio
Which one of these you use depends on your business. If your business involves giving demos or sales calls, include your calendar. If you’re a designer, and a portfolio is the way people decide whether to work with you or not include it. Either way, make it easy for people to do business with you by showcasing a portfolio or setting up a call or a meeting with you. Include a link to your calendar or Book.me site.
What else do you include in your digital signature? Let us know.
