Ever read something that surprises you enough to change how you’re running your business? We rounded up some of those types of facts. See if any of them resonate with you.
Website
Beauty is important when it comes to web design. Two-thirds of people would rather read content that is beautifully designed than just text.
The average new visitor to a site spends only 10 seconds on the site before deciding to stay or go. You need to make an impression quickly. And guess what…5.94 seconds of that time is spent looking at your main image. Better be a good one.
48% of people cite website design as the top factor for whether they believe a business is credible or not. Unprofessional design will color how they feel about you. This is incredibly important if they don’t know anything about your business other than what they see on your website.
E-Commerce
51% of shoppers surveyed said they used Google to research a purchase before making it. (Source: https://www.hubspot.com/marketing-statistics). Make sure you have important info on your site to help the visitor make a decision in your favor. Also, spend some time creating informative, high-ranking pages to help with that.
59% of shoppers say that mobile shopping abilities are important when deciding which brand or retailer to buy from. (Source: https://www.hubspot.com/marketing-statistics). People want to shop when it’s convenient and often that involves using their phones.
Content
On average, web visitors read approximately 28% of the site’s content. That’s why a good copywriter makes the most of the words used.
44% of potential buyers admit they will leave a site if it’s not easy to find contact information. Make sure it’s obvious how someone can find you including phone number, email, chat, social media, and address (if appropriate).
Which stat surprised you the most?