Spring is officially here. (Even if there’s still snow on the ground.) The temperatures are warming up (one of these days), and your town is likely about to see a boom in tourism and travelers. Is your business ready, or are there still a few spring cleaning items you Read more…
Last month we talked about ways to partner with bloggers…but have you considered blogging yourself? Though not a new trend, blogs are becoming more and more popular for businesses and business people as Google makes “time on page” an important factor in organic results. LinkedIn has a whole section on Read more…
Businesses are using bloggers now more than ever to attract customers. By partnering with bloggers in your town, you are widening your customer base and creating a platform for even more people to learn about your business and participating in your local currency program. Plus, reviews and things shared by Read more…
As a leader in your small business community, the new year is a time for setting goals, reflecting on the past year, and finding new ways to encourage people to shop local. Or maybe you don’t quite see yourself as a leader in your town, and want to become Read more…
On a local hair salon’s Facebook page, they posted a thank you note to all their clients and let them know that in lieu of client gifts this year, they were going to donate to a local charity. They asked their patrons to comment on which charity they thought Read more…
Last year, Small Business Saturday saw a record 112 million shoppers, and 72% of consumers report knowing about Small Business Saturday. Make sure 100% of your town and neighboring cities know about your business by marketing yourself and increasing the support for small businesses this year. Here are five Read more…
As a small business owner, your company is not just a part of your life – it is your livelihood. The focus to grow and expand your business can sometimes overshadow focusing on yourself and your needs, and taking care of you is just as important as taking care Read more…
In July of 2016, Selena Gomez made national news by posting a Coca Cola advertisement on Instagram that garnered 6.7 million likes. It is currently the second most liked photo of all time on Instagram. This was an excellent marketing strategy for Coke; they used a well-known celebrity and Read more…
Every August, new classes of freshmen college students eagerly arrive on campuses across the country, excited for adventure in a sometimes new town. If you have a college nearby, campuses are excellent places to start building support for a local currency program and attract new customers to local businesses. Many Read more…
As a small business owner, you have a great opportunity to team up with businesses around you to help boost each others’ sales. Small business owners are in a unique position to work together in their communities instead of competing for business, and there are five things you can do Read more…
