Box stores are often top of mind for buyers because of their extraordinary advertising budgets. On top of that, in this age where efficiency is valued almost above all else, most customers who are doing their every day shopping see shopping from a targeted approach of “I need this. Where Read more…
Don’t have the right words to market your shop local campaign? That’s okay. Sometimes all it takes is a picture. If you’ve wanted to bring more attention to your local stores and community, one of the best ways to achieve it is through sharing pictures of your town on social Read more…
If you’re trying to encourage people to shop local, you know getting them to adopt the concept is not hard. Getting them to your local stores, however, is more difficult. Common Obstacles to Shopping Local While the idea of shopping local seems like a great idea to most of Read more…
Often the biggest obstacle to people shopping local is top-of-mind recognition. The local store simply doesn’t come to mind first, Target does. This is remedied by marketing, and lots of it, but that’s often not in a small merchant’s budget. If you’re the local chamber of commerce or merchants association Read more…
There are decisions we make in life that are easy to feel good about — eating healthy, working out, or spending time with someone who needs your attention. But you should also feel good about buying local. Here’s why: You Just Helped Someone Pay Their Bills By placing money in Read more…
It’s that time of year again. Kids are off to school and many parents have lists the length of their arms to get taken care of. If you’re a merchant or a chamber of commerce, it’s time to let them know how shopping local can benefit them. Shopping Local is Read more…
The look of business is changing for chambers. No longer is everything brick-and-mortar on Main Street. Your members may still be, but if they’re the only ones in your community you’re reaching out to, you’re missing a large chunk of businesses. There are 53 million people in the United States Read more…
Local businesses have great stories and that makes them ideal material for your blog. If you’re looking for topics for your blog, new ways to showcase your chamber members, and ways to increase your shop local numbers here are blog topics to keep you busy for the duration of this Read more…
Although many chambers are avid supporters of shop local movements, and most community members support the benefits of doing so, shop local programs occasionally come under fire. Proponents of shop local suggest that all economies are local with the Internet and that chains and big box stores still employ local Read more…
On this blog we love featuring a good shop local campaign, and there’s a fun one going on in the month of July that we just had to mention. Cities across the country like Raleigh, Clinton, Alexandria (MN), Bainbridge Island, and Lincoln are participating in this effort to get people to Read more…
