There are some amazing movements going on with shop local. From chambers of commerce to local business associations, people are realizing the value of small entrepreneurs in the community’s economic landscape. You can come up with the most inventive shop local campaign ever but if you’re not maximizing it for Read more…
Most small businesses will tell you it’s not the big box stores they are afraid of. Those big chains are held to the same regulations and costs that they are with local sales tax and while many of them offer online options, shopping in one of them is not the same Read more…
It’s one thing to expound upon the virtues of shopping local. It’s another to have an ongoing campaign enticing shoppers to do so. If you’ve been wondering whether it’s worth it to launch a shop local campaign, the answer is a resounding yes. What Shop Local Campaigns Mean for Small Read more…
Towns that have a local shopping area, such as a Main Street or a niche market like Antique Row, are generally more successful in their shop local campaigns because it gives them a marketing edge. From maps to directions, encouraging strolling to street fairs, a town with an area of Read more…
Beyond the trendy hype and the hoopla of shopping local, many employers see the value in giving back to their community. That’s why getting employers to adopt chamber bucks as a replacement for gift card incentives isn’t hard. Here are the things you need to mention when pitching a company: Read more…
Hosting a contest is always a great way to get your community excited about shopping local and rewarding them for their efforts. But most of these contests start to look the same after a while: Shop Local Submit your Receipts Be Eligible for a Drawing Shop Local Raleigh created a Read more…
Chambers are well known in their communities, which is a plus for any sort of event or campaign they take on, but your shop local program still needs marketing attention. While you’re out there publicizing it on your website and social media outlets, don’t forget to ask the local media Read more…
Here are a couple of smart ideas on how Easter activities can supercharge a shop local campaign and bring more people to your downtown area. Celebrate Businesses on the Bunny Trail First, one from across the pond. Neston (UK) has created an Easter egg hunt all ages can enjoy. Participants pick Read more…
If you have a chamber gift certificate, or chamber bucks program, you’ve rolled out in the hopes of encouraging people to spend more locally, you know what a help they can be to local businesses. They make great prizes and giveaways, as well as employee recognition awards and awards for chamber Read more…
If your chamber is looking for another exciting event to add to your shop local menu, a cash mob may be just the thing. Cash mobs bring a group of people to a merchant on a specific, planned day. Each member of the cash mob agrees to purchase an item Read more…
