We’re a few weeks into 2017, and hopefully, you’re caught up from the holidays. If you are, it’s the perfect time to start afresh and kick all of your bad business habits to the curb. Here are a few bad business habits that hinder most organization’s success. Use the beginning Read more…
The trick to good content these days is to create something of value as seen by your audience. It doesn’t matter if you think it’s valuable. Your audience must believe it is. If they do, they’ll share it. And that’s exactly what you want. But in addition to helping your Read more…
If you’re launching a local gift certificate program, adoption is key to its success. You need people to buy. Getting a variety of merchants on board helps with that. Here are a few other ways to increase adoption early on: Ways to Increase Local Gift Certificate Purchases Pre-buy Them Read more…
If your town is fortunate enough to have a local currency or gift certificate program, your Christmas gift giving just got easier. While you could run out to the grocery store and scoop up several gift cards, buying local currency is a much better idea. Here’s why: Why People Read more…
November 26th is Small Business Saturday this year and if you’re a small business or love a small business you know the competition for the holiday dollars can be steep. Here are a few ideas to get customers in the door: Host a contest. Bring goods out to the sidewalk Read more…
This is probably the busiest time of year for your business and it’s easy to lose sight of how social media can benefit you during this time. Because of this, it’s extremely important to continue posting throughout the holidays. You’ll most likely get more views than you do outside of the Read more…
Popcorn, cookies, magazines, gift wrap, and candy bars. While all of those things have their use, school and organization fundraisers seem like the same old same old. The kids go door-to-door or you post your order form on Facebook and you hope that people buy from them even though they Read more…
As a business owner you probably receive a lot of social media advice. One of the things you may have heard is that you need to be a thought leader in your industry to be successful. But is that really necessary? What if you’re uncomfortable with the idea? Does that Read more…
Think about your surrounding areas or even places you’ve gone on vacation. What makes them special? The Toys “R” Us? The Walmart? The Target? No. While those stores are good for getting what you need and they often can contact one another if something is out of stock, they don’t Read more…
Often schools and parents/teacher organizations try a fundraiser once and if they don’t make what they thought they should, the blame goes on the event or program. While that can certainly be the case, a lot of the success depends on how it’s marketed and presented to the community. Here are a Read more…
