The day after Black Friday is Small Business Saturday where shoppers are encouraged to support small businesses. This is a great way to bring recognition and revenue to the underdog but it’s not enough. Starting a local currency program in your community is another way to bolster support for small Read more
Customer loyalty programs, like local currency, work best when everyone participates. The great thing about loyalty programs is that they can work in collaboration with local currency, and getting your fellow community businesses on board is a great way to advertise for each other. But where to start? Creating Read more
Last month we talked about ways to partner with bloggers…but have you considered blogging yourself? Though not a new trend, blogs are becoming more and more popular for businesses and business people as Google makes “time on page” an important factor in organic results. LinkedIn has a whole section on Read more
Last year, Small Business Saturday saw a record 112 million shoppers, and 72% of consumers report knowing about Small Business Saturday. Make sure 100% of your town and neighboring cities know about your business by marketing yourself and increasing the support for small businesses this year. Here are five Read more
In July of 2016, Selena Gomez made national news by posting a Coca Cola advertisement on Instagram that garnered 6.7 million likes. It is currently the second most liked photo of all time on Instagram. This was an excellent marketing strategy for Coke; they used a well-known celebrity and Read more
Every August, new classes of freshmen college students eagerly arrive on campuses across the country, excited for adventure in a sometimes new town. If you have a college nearby, campuses are excellent places to start building support for a local currency program and attract new customers to local businesses. Many Read more
As a small business owner, you have a great opportunity to team up with businesses around you to help boost each others’ sales. Small business owners are in a unique position to work together in their communities instead of competing for business, and there are five things you can do Read more
April 30- May 6, 2017 marks National Small Business Week as observed by the U.S. Small Business Administration (SBA). The SBA kicked off the week by recognizing small business owners in Washington, D.C. but you can celebrate in your neighborhood too. Here are a few ideas: 5 Easy Ways Read more
If you’re trying to convince more people to shop local here are five ways to use content marketing to help. Using Content Marketing to Increase Your Shop Local Program Education. Shopping local is more than just a nice idea. There are some real salient reasons that it’s good for Read more
Whether you’re a chamber, school, or non-profit, local currency is an excellent way to add a little fun to your next event. Local bucks come in a variety of denominations making them an ideal extra. Plus, you’re supporting your local community at your event. 5 Ways to Use Local Currency Read more
