If you read any marketing books you’ll notice most will tell you that in order to be effective in sales today you need to market to needs. You must solve a customer problem or alleviate a pain they’re suffering from. But how do you make it obvious that’s what you’re Read more…
The trick to good content these days is to create something of value as seen by your audience. It doesn’t matter if you think it’s valuable. Your audience must believe it is. If they do, they’ll share it. And that’s exactly what you want. But in addition to helping your Read more…
If you’re launching a local gift certificate program, adoption is key to its success. You need people to buy. Getting a variety of merchants on board helps with that. Here are a few other ways to increase adoption early on: Ways to Increase Local Gift Certificate Purchases Pre-buy Them Read more…
If your town is fortunate enough to have a local currency or gift certificate program, your Christmas gift giving just got easier. While you could run out to the grocery store and scoop up several gift cards, buying local currency is a much better idea. Here’s why: Why People Read more…
November 26th is Small Business Saturday this year and if you’re a small business or love a small business you know the competition for the holiday dollars can be steep. Here are a few ideas to get customers in the door: Host a contest. Bring goods out to the sidewalk Read more…
Popcorn, cookies, magazines, gift wrap, and candy bars. While all of those things have their use, school and organization fundraisers seem like the same old same old. The kids go door-to-door or you post your order form on Facebook and you hope that people buy from them even though they Read more…
Think about your surrounding areas or even places you’ve gone on vacation. What makes them special? The Toys “R” Us? The Walmart? The Target? No. While those stores are good for getting what you need and they often can contact one another if something is out of stock, they don’t Read more…
Often schools and parents/teacher organizations try a fundraiser once and if they don’t make what they thought they should, the blame goes on the event or program. While that can certainly be the case, a lot of the success depends on how it’s marketed and presented to the community. Here are a Read more…
If you have a vacation home to rent with one of the popular sites like Airbnb, Homeaway, VRBO, or any of the others, you’ve probably lamented the growing number of properties listed. You also probably realize how important your reviews are. A favorable review can work wonders to get people Read more…
If you currently run a local currency program, you know what a great feeling it is when you walk into your local merchants with a check each month. They smile. You smile. They associate your organization with receiving money instead of just asking for it. What if you could do Read more…
