If you’re considering an external chamber bucks program, there are several things that will increase your success. For instance, choosing a system that is online will help you spend less time on the administration of the program and will allow people to buy from you when the chamber is closed. Read more
Good employees leave companies for a number of reasons including: management, stagnation, and lack of recognition. While it’s important to have great managers and a solid career path if you want your top employees to stay at your company, you can’t forget to recognize their achievements. Here are a few Read more
Word-of-mouth marketing is one of the most powerful forms of marketing out there because people believe what other consumers say more often than they do those who are marketing the product or service. If a customer believes the claims, they are more likely to try it/buy it for themselves. That’s Read more
For chambers and local business associations, member spotlights are an excellent way to bring attention to local businesses. However, in today’s social media world your run-of-the-mill post about who they are and when they’re open just isn’t effective. You need something more. 3 Ways to Get Local Businesses Noticed Read more
If you’ve been considering a local currency program at your chamber, you may be wondering how it will fit into your current offerings, what’s required, and whether your members will like it or not. All of these questions affect your chamber’s adoption of the program. In our experience chamber execs, Read more
If you’ve been considering a local currency program for your chamber, there are a few things you should know as not all solutions offer the same benefits. In order to select the perfect program for your chamber, ask yourself the following questions: How Tech Savvy Is My Community? Before Read more
It’s the ultimate Catch-22. Small businesses that are just starting out, or are struggling, need the chamber to help with things they don’t have time or money for — such as marketing and increased exposure — but if they’re struggling, or just starting, they often don’t want to spend several Read more
Shop local and small business campaigns are trending right now but unlike the popularity of the Khardashians, they’re a trend we want to see stick around. (Sorry, Kim.) In order for local shopping and spending to increase, you have to have a strong marketing campaign that lasts longer than a Hollywood Read more
Ideally as a merchant you belong to an organization — like a chamber, local merchant’s association or Main Street group — that helps bring customers in by running shop local campaigns throughout the year. Those types of programs help, so do the contests and incentives they usually run in conjunction Read more
This Sunday kicks off National Small Business Week, an event of the US Small Business Administration. It’s held in order to bring attention and revenue to small businesses that make up the backbone of our communities through job creation and profitability. But it also encourages entrepreneurialism with its hashtag #DreamSmallBiz. If Read more
