It’s too late this season. Not trying to be a downer just stating the obvious — it’s December. However, next season there is no reason to create more work for your chamber and your staff. I don’t think there’s anyone in the chamber industry who needs more work, right? That Read more…
Small Business Saturday, the day after Black Friday, is coming up this Saturday. It’s an important day (and weekend) for local merchants as some bring in as much as 30% of their year-round revenue just in that weekend following Thanksgiving! While that can be a real boon to the Read more…
As a chamber you probably have a larger web audience than most of your local merchants. You probably also have a more established, higher ranking website than most of them. Because of this larger audience you can help your member businesses quite a bit through web referrals. Leveraging Content by Read more…
If you’re like most chambers and always looking for sources of non-dues revenue, we have an easy one for you. This idea works well with or without a local currency program but having one means even larger opportunities for non-dues revenue. Many chambers are running a shop local program this Read more…
Image credit via Flickr by David Blackwell There are things that stick with us the whole year — we remember whatever holiday celebrations we conduct, we remember the end and beginning of school for as long as we have school-aged children or have to drive through school zones, and we Read more…
The topic sounds super simple doesn’t it? Simple and desired, yes? But there’s more to people buying chamber bucks and revenue coming in. The purchase is not the only form of revenue involved. Here’s how a chamber currency program makes the chamber money and is a continual source of non-dues Read more…
Senior citizens are often hard to buy for. They don’t want clutter as they may have recently downsized or are thinking about it. They have their favorites in life and aren’t leading the charge to experiment with something new. They may have limited mobility, or do not have access to a Read more…
One of the largest complaints we hear from small businesses is that they simply don’t have time to market themselves to the extent that they’d like. They also don’t have the resources to dedicate to hiring someone who solely does marketing. Hiring an agency is also out of the question Read more…
Customers who feel valued become return customers and are a great source of word-of-mouth referrals. For that reason it’s important to make an impression on them. You do this with excellent customer service, providing world-class service or products, and delighting them. Whether you are a business owner or a chamber Read more…
There are many chambers using gift certificate or currency programs. They’ve been extremely successful in the past and the program is well received. Because of this many chambers don’t recognize a program that’s no longer working because from their perspective — sales — it sill is. But that’s not the Read more…
