If you’re starting a shop local campaign, or just want to increase the attention yours is getting, there are a few people you’ll want to bring on board. Here’s who they are and why you need them. Key Stakeholders for Your Shop Local Campaign Your chamber of commerce or your Read more…
While it doesn’t have to be an either/or argument between adopting a local currency program and using Groupon, or other savings site, there are a number of reasons why a currency or gift certificate program brings in more of the business merchants want. More Money for Merchants One of the complaints Read more…
Chambers and business associations have shared so many fun ideas with us on how they’re using their chamber bucks or gift certificates as awards within their community. These prizes are enticing people to shop local and they’re all so fun we just had to share them. We hope you enjoy them Read more…
Shop local programs sometimes draw fire. Franchise owners and box stores feel left out when a chamber or downtown association launches an aggressive shop local campaign. But they don’t have to be. You can include them in your shop local efforts through instituting a local currency or gift certificate program. Read more…
A lot of chambers and shop local programs use local currency and checks as a means of non-dues revenue, but the maintenance of a paper system can be exhausting. There’s no way to track where the chamber bucks are being spent and the reconciliation and administration can be so cumbersome Read more…
A local currency program allows people to buy gift certificates that can be used in a number of local businesses. However, if you don’t choose the right system you could end up with a lot of administrative headache. You need automation in your chamber bucks program. Here’s why: Create 24/7 Read more…
We’re nearly half-way through the year and now that the weather is finally starting to get warmer, it’s difficult to believe the holiday season will be here before we know it, but it will. If you’re planning on hosting a Small Business Saturday or shop local holiday kick-off campaign right Read more…
If you have a local savings or punch card to incentivize people to shop local in your town, you know how great they are. If you don’t have a local savings card but are thinking about one, there are a number of different types. Selecting the right one for your Read more…
If you’re considering a local currency program that allows member businesses to accept gift certificates as a means of payment, you’re about to bring a very worthwhile program into your community. Many small merchants don’t have the time to manage a gift certificate program so having a chamber or shop Read more…
One of the keys to a successful shop local campaign is encouraging shoppers to branch out and try something new. Once they visit, they’re more likely to return if the store makes an impression. While the Internet is a valuable property for most businesses, shop local still relies mainly on Read more…
