If you’re like most businesses you don’t have a Super Bowl marketing budget, but you still need to be able to ensure maximum exposure. Every dollar spent matters and has a job to convert to sales. If you’re operating on a shoestring budget or have had to allocate money elsewhere Read more…
We talk to many small business owners. Moving into e-commerce is a big step for most of them. It can be hard when you’re not sure of the technology. Gift cards can feel the same way. How on earth will you track them and prevent theft or help if it’s Read more…
Most moms are selfless, generous people who deserve at least one day of recognition, right? Even if your own mom was less than perfect there is probably a woman in your life who has helped make you who you are today. But buying a gift for these super special women Read more…
If you are a chamber of commerce professional or someone who works with a Main Street organization or business association, this year has probably been pretty tough on you. It’s difficult to watch businesspeople struggling and worrying about whether they’ll be in business by the end of the year. Help Read more…
Gift cards are so easy and appealing for your customers. They give you revenue up front and can be very in demand, especially for gift givers. But just what do you need to know before you start implementing a gift card program? The negatives might surprise you. Three Tools to Read more…
Gift cards are so easy and appealing for your customers. They give you revenue up front and can be very in demand, especially for gift givers. But just what do you need to know before you start implementing a gift card program? The negatives might surprise you. 4 Things to Read more…
Did you participate in Small Business Saturday the day after Black Friday? Did your community focus on getting the message of the importance of shopping small out to everyone? If you did, you want to keep that energy going. Small Business Saturday should be the beginning. It’s easy to keep Read more…
If you have a local currency program, you need to market your merchants. Who is involved is part of what will make your program successful. No merchants, no local currency purchases. So how do you do that? Here are 8 ways to bring more exposure to your local currency merchants Read more…
People do business with who they know, like, and trust. But they can’t do the latter two without first being aware of you. Awareness comes from marketing and advertising but those can be cost-prohibitive for small businesses. Don’t worry. We have several ways to get your name out there that Read more…
No matter the industry, you need marketing. But marketing these days is more subtle and requires much more of a focus on the long-game. When we refer to long-game, we’re not talking about business goals for your next decade. We mean taking the time to establish relationships with your customers Read more…
