If you are part of an economic development group, a chamber of commerce, a Main Street program, or just someone who wants to see others buy more local products, it’s time you start making it worth their while. Here’s how you can convince others to buy more local products. Read more…
You’ve recently launched an amazing local currency program and you’re excited about the opportunities. Why wouldn’t you be? But creating the program and making it available isn’t enough for it to be successful. Here are 3 things you should be doing to sell more local currency certificates. Recruit In-demand Read more…
Business growth is essential to remain profitable but in some markets, that’s becoming harder and harder to do. It’s likely if you have a small business you don’t have the time to explore new types of customers. You’re likely focused on retaining the ones you have and marketing to the Read more…
The day after Black Friday is Small Business Saturday where shoppers are encouraged to support small businesses. This is a great way to bring recognition and revenue to the underdog but it’s not enough. Starting a local currency program in your community is another way to bolster support for small Read more…
Repeat clients are a businesses dream because they require less marketing dollars. They are also more likely to write referrals and send you customers. Your business becomes their go-to place and with any luck, you become a buying habit for them. But not all businesses are set up for repeat Read more…
Here at Conpoto, we like to think that local currency sells itself but we know that sometimes it’s just about finding the right person in order to make that happen. Chambers often focus on members. Main Street organizations try to market within their area businesses. Schools may decide to sell Read more…
Merchants realize the benefit of gift certificates. They allow you to collect the revenue up front and provide the merchandise or service later. But the administration behind starting your own program and tracking it can be a real pain. There is a better option out there. Some communities offer what’s Read more…
Customer loyalty programs, like local currency, work best when everyone participates. The great thing about loyalty programs is that they can work in collaboration with local currency, and getting your fellow community businesses on board is a great way to advertise for each other. But where to start? Creating Read more…
In days gone by, a welcome wagon or chamber member would reach out to every new brick and mortar store/business. Today, people are starting businesses with just a laptop and an Internet connection. It’s impossible to just “stop by” but how do you make all new businesses feel welcome when Read more…
Spring is officially here. (Even if there’s still snow on the ground.) The temperatures are warming up (one of these days), and your town is likely about to see a boom in tourism and travelers. Is your business ready, or are there still a few spring cleaning items you Read more…
