Last year, Small Business Saturday saw a record 112 million shoppers, and 72% of consumers report knowing about Small Business Saturday. Make sure 100% of your town and neighboring cities know about your business by marketing yourself and increasing the support for small businesses this year. Here are five Read more…
Every August, new classes of freshmen college students eagerly arrive on campuses across the country, excited for adventure in a sometimes new town. If you have a college nearby, campuses are excellent places to start building support for a local currency program and attract new customers to local businesses. Many Read more…
Whether you’re a chamber, school, or non-profit, local currency is an excellent way to add a little fun to your next event. Local bucks come in a variety of denominations making them an ideal extra. Plus, you’re supporting your local community at your event. 5 Ways to Use Local Currency Read more…
Last week we passed the most popular day out of the year to look for a new job. No, really. At least according to Monster. With the holidays and busy end of year, not to mention that most companies aren’t pushing hiring as a main objective at that time either, Read more…
If you read any marketing books you’ll notice most will tell you that in order to be effective in sales today you need to market to needs. You must solve a customer problem or alleviate a pain they’re suffering from. But how do you make it obvious that’s what you’re Read more…
If you’re launching a local gift certificate program, adoption is key to its success. You need people to buy. Getting a variety of merchants on board helps with that. Here are a few other ways to increase adoption early on: Ways to Increase Local Gift Certificate Purchases Pre-buy Them Read more…
If your town is fortunate enough to have a local currency or gift certificate program, your Christmas gift giving just got easier. While you could run out to the grocery store and scoop up several gift cards, buying local currency is a much better idea. Here’s why: Why People Read more…
This week Facebook revealed that it has a billion (yes, billion with a B) mobile-only users. These people never use anything other than a smartphone to access the site. (Honestly this amazes me because I find Facebook’s mobile access annoyingly limiting.) But regardless of the perceived limits on my end, Read more…
Popcorn, cookies, magazines, gift wrap, and candy bars. While all of those things have their use, school and organization fundraisers seem like the same old same old. The kids go door-to-door or you post your order form on Facebook and you hope that people buy from them even though they Read more…
If you have a vacation home to rent with one of the popular sites like Airbnb, Homeaway, VRBO, or any of the others, you’ve probably lamented the growing number of properties listed. You also probably realize how important your reviews are. A favorable review can work wonders to get people Read more…
