If you currently run a local currency program, you know what a great feeling it is when you walk into your local merchants with a check each month. They smile. You smile. They associate your organization with receiving money instead of just asking for it. What if you could do Read more…
If you’re considering an external chamber bucks program, there are several things that will increase your success. For instance, choosing a system that is online will help you spend less time on the administration of the program and will allow people to buy from you when the chamber is closed. Read more…
Good employees leave companies for a number of reasons including: management, stagnation, and lack of recognition. While it’s important to have great managers and a solid career path if you want your top employees to stay at your company, you can’t forget to recognize their achievements. Here are a few Read more…
Word-of-mouth marketing is one of the most powerful forms of marketing out there because people believe what other consumers say more often than they do those who are marketing the product or service. If a customer believes the claims, they are more likely to try it/buy it for themselves. That’s Read more…
If you’ve been considering a local currency program at your chamber, you may be wondering how it will fit into your current offerings, what’s required, and whether your members will like it or not. All of these questions affect your chamber’s adoption of the program. In our experience chamber execs, Read more…
If you have a shop local program, or are thinking about creating one, there are three things you’ll want to market simultaneously to improve your reach and guarantee your success. Without calling attention to these items, you’re likely to be more noise on a very loud Internet. Areas to Read more…
If you’ve been considering a local currency program for your chamber, there are a few things you should know as not all solutions offer the same benefits. In order to select the perfect program for your chamber, ask yourself the following questions: How Tech Savvy Is My Community? Before Read more…
Guess what? Father’s Day is this Sunday. Did you forget? You still have plenty of time to find dad the perfect tie or gadget but why not give him a gift he’ll really love? Dads love local currency and here’s why: Dad’s Favorite Gift: Local Currency For the Hobbiest Read more…
When creating a shop local campaign, it takes very little to get merchants involved. Persuading them to offer discounts or incentives to shop local sometimes takes a little effort, but in the end, the program benefits them so they generally will agree. In the case of local currency programs, most of Read more…
Shop local and small business campaigns are trending right now but unlike the popularity of the Khardashians, they’re a trend we want to see stick around. (Sorry, Kim.) In order for local shopping and spending to increase, you have to have a strong marketing campaign that lasts longer than a Hollywood Read more…
