Repeat clients are a businesses dream because they require less marketing dollars. They are also more likely to write referrals and send you customers. Your business becomes their go-to place and with any luck, you become a buying habit for them. But not all businesses are set up for repeat Read more…
Here at Conpoto, we like to think that local currency sells itself but we know that sometimes it’s just about finding the right person in order to make that happen. Chambers often focus on members. Main Street organizations try to market within their area businesses. Schools may decide to sell Read more…
No matter how amazing your business is, at some point, you will encounter a difficult customer. When you do, here are a few ways to diffuse a tough situation. 8 Tips for Dealing with Difficult Customers Check your own emotions. An emotional answer or even emotionally-charged body language can Read more…
Merchants realize the benefit of gift certificates. They allow you to collect the revenue up front and provide the merchandise or service later. But the administration behind starting your own program and tracking it can be a real pain. There is a better option out there. Some communities offer what’s Read more…
Customer loyalty programs, like local currency, work best when everyone participates. The great thing about loyalty programs is that they can work in collaboration with local currency, and getting your fellow community businesses on board is a great way to advertise for each other. But where to start? Creating Read more…
Spring is officially here. (Even if there’s still snow on the ground.) The temperatures are warming up (one of these days), and your town is likely about to see a boom in tourism and travelers. Is your business ready, or are there still a few spring cleaning items you Read more…
Businesses are using bloggers now more than ever to attract customers. By partnering with bloggers in your town, you are widening your customer base and creating a platform for even more people to learn about your business and participating in your local currency program. Plus, reviews and things shared by Read more…
On a local hair salon’s Facebook page, they posted a thank you note to all their clients and let them know that in lieu of client gifts this year, they were going to donate to a local charity. They asked their patrons to comment on which charity they thought Read more…
Last year, Small Business Saturday saw a record 112 million shoppers, and 72% of consumers report knowing about Small Business Saturday. Make sure 100% of your town and neighboring cities know about your business by marketing yourself and increasing the support for small businesses this year. Here are five Read more…
As a small business owner, you have a great opportunity to team up with businesses around you to help boost each others’ sales. Small business owners are in a unique position to work together in their communities instead of competing for business, and there are five things you can do Read more…
