April 30- May 6, 2017 marks National Small Business Week as observed by the U.S. Small Business Administration (SBA). The SBA kicked off the week by recognizing small business owners in Washington, D.C. but you can celebrate in your neighborhood too. Here are a few ideas: 5 Easy Ways Read more…
If you’re trying to convince more people to shop local here are five ways to use content marketing to help. Using Content Marketing to Increase Your Shop Local Program Education. Shopping local is more than just a nice idea. There are some real salient reasons that it’s good for Read more…
If you’re a local business without an online store or a chamber of commerce without a visitors bureau, chances are you don’t care about traffic much past your general area, at least not enough to pay for it. If you’re sponsoring ads on social media you can target your audience Read more…
We’re a few weeks into 2017, and hopefully, you’re caught up from the holidays. If you are, it’s the perfect time to start afresh and kick all of your bad business habits to the curb. Here are a few bad business habits that hinder most organization’s success. Use the beginning Read more…
If your town is fortunate enough to have a local currency or gift certificate program, your Christmas gift giving just got easier. While you could run out to the grocery store and scoop up several gift cards, buying local currency is a much better idea. Here’s why: Why People Read more…
November 26th is Small Business Saturday this year and if you’re a small business or love a small business you know the competition for the holiday dollars can be steep. Here are a few ideas to get customers in the door: Host a contest. Bring goods out to the sidewalk Read more…
This is probably the busiest time of year for your business and it’s easy to lose sight of how social media can benefit you during this time. Because of this, it’s extremely important to continue posting throughout the holidays. You’ll most likely get more views than you do outside of the Read more…
Popcorn, cookies, magazines, gift wrap, and candy bars. While all of those things have their use, school and organization fundraisers seem like the same old same old. The kids go door-to-door or you post your order form on Facebook and you hope that people buy from them even though they Read more…
As a business owner you probably receive a lot of social media advice. One of the things you may have heard is that you need to be a thought leader in your industry to be successful. But is that really necessary? What if you’re uncomfortable with the idea? Does that Read more…
Think about your surrounding areas or even places you’ve gone on vacation. What makes them special? The Toys “R” Us? The Walmart? The Target? No. While those stores are good for getting what you need and they often can contact one another if something is out of stock, they don’t Read more…
