Often schools and parents/teacher organizations try a fundraiser once and if they don’t make what they thought they should, the blame goes on the event or program. While that can certainly be the case, a lot of the success depends on how it’s marketed and presented to the community. Here are a Read more…
If you have a vacation home to rent with one of the popular sites like Airbnb, Homeaway, VRBO, or any of the others, you’ve probably lamented the growing number of properties listed. You also probably realize how important your reviews are. A favorable review can work wonders to get people Read more…
If you currently run a local currency program, you know what a great feeling it is when you walk into your local merchants with a check each month. They smile. You smile. They associate your organization with receiving money instead of just asking for it. What if you could do Read more…
Are business cards dead? Not exactly but if you do a lot of digital correspondence and online networking, your digital signature may become more valuable to you than your business card. That’s why you need to make the most of this important real estate. 5 Must-Haves in a Digital Read more…
If you have a shop local program and you’re struggling for content ideas, worry not. Here are the 5 basics you should be covering for greater reach and more shares. 5 Types of Engaging Content Images Work with your local merchants to get scrumptious pictures of their offerings or take them Read more…
If you’re considering an external chamber bucks program, there are several things that will increase your success. For instance, choosing a system that is online will help you spend less time on the administration of the program and will allow people to buy from you when the chamber is closed. Read more…
Word-of-mouth marketing is one of the most powerful forms of marketing out there because people believe what other consumers say more often than they do those who are marketing the product or service. If a customer believes the claims, they are more likely to try it/buy it for themselves. That’s Read more…
For chambers and local business associations, member spotlights are an excellent way to bring attention to local businesses. However, in today’s social media world your run-of-the-mill post about who they are and when they’re open just isn’t effective. You need something more. 3 Ways to Get Local Businesses Noticed Read more…
If you’ve been considering a local currency program at your chamber, you may be wondering how it will fit into your current offerings, what’s required, and whether your members will like it or not. All of these questions affect your chamber’s adoption of the program. In our experience chamber execs, Read more…
If you have a shop local program, or are thinking about creating one, there are three things you’ll want to market simultaneously to improve your reach and guarantee your success. Without calling attention to these items, you’re likely to be more noise on a very loud Internet. Areas to Read more…
