Lowell, Mich., June 17, 2015— Lowell Area Chamber of Commerce today announced plans to strengthen and grow its Buy Local program by partnering with Conpoto, a Holland-based Community Currency software firm. Lowell Chamber will use Conpoto’s cloud-based software to help fuel the local spending, providing an online platform for local Read more…
If you have a shop local event or contest occurring, here’s an idea to drive interest — use Instagram. Instagram had 200 million active users in 2014 and it ranks in the 10 most popular smartphone apps. How to Use Instagram for Shop Local Share Your Treasures Invite shoppers to Read more…
How does a local shop compete with a box store? It’s hard to compete in price, or hours, or selection but if you create an experience for the shopper, you’ll be more likely to see them again. How Do I Create a Memorable Local Shopping Experience? Offer Extraordinary Customer Service Read more…
Most of the time the difference between a wildly successful shop local program and one that brings in only a few shoppers, is the marketing efforts of its organizers. Box stores have extraordinary ad budgets. This keeps them top-of-mind. When you think about buying a hammer, you often think of Read more…
