The trick to good content these days is to create something of value as seen by your audience. It doesn’t matter if you think it’s valuable. Your audience must believe it is. If they do, they’ll share it. And that’s exactly what you want.
But in addition to helping your audience with content you can create content that helps your community. Here are some content ideas to do that.
Content that Helps Your Community
The following content ideas can take on a variety of shapes from Facebook posts to image quotes, blog posts to videos, podcasts to infographics. Use them as you believe they would appeal to your target audience.
Shop Local, Part I
Create a post that lists the advantages to shopping local. Talk about its effect on keeping money in town, the tax revenue, and supporting your neighbors among other things.
Shop Local, Part II
These types of posts should aim at featuring local stores and could have a theme such as “10 local stores for unique Christmas gifts” or “5 spas to suit your pampering needs.”
Community Highlights
People love special interest stories, particularly around this time or year and with so much bad news out there a warm local story is just what many people need. Find someone in your community who’s doing something amazing and share it with your audience. Suggest ways in which your audience can help.
Community Resources
Depending on the time of year, you can get a lot of traction out of posts that have importance to your community such as Trick-or-Treating schedules, best local Christmas light displays, hours of operation of local stores, and other helpful information.
These type of posts may be short lived in their utility but they should bring about lots of shares and interest at the time. They are also easy to create so get started and have a very happy holiday.
