In addition to marketing, one of the most valuable things your chamber bucks program needs is referrals. If people are talking about your program, more people will want to be a part of it.
But how do you make that happen?
Get Them Out There
Marketing occurs on many levels nowadays — digital, email, social media, word-of-mouth, and many more. To get people talking about your chamber gift certificate program, you’ll want your program to get seen. An easy way to do this is to use it as awards for local community events. Not only will the recipient be appreciative but you’ll be reaching a new audience and your local press (hopefully) will announce that the winner received “chamber bucks.”
Make It Easily Accessible
Coming to the chamber to purchase a gift certificate is not convenient for all schedules. Select a chamber currency program that’s online. You’ll reach more people and when they talk about it, the conversation will reflect how easy they are to purchase, not the barriers to doing so.
Have Fun
Create a contest or a social media share campaign that encourages people to post selfies with their chamber gift certificates or pictures of what they bought. This not only promotes your chamber bucks program but gives some attention to local shops and the treasures you can find there. When someone shares their selfies make sure you like them or interact with them in some way.
Listen
Be out on social media (or monitor it a few times a day on a program like Hootsuite) and listen to people talking about your certificate program. When they talk about it, thank them for their participation or start a conversation with them. They’ll appreciate the acknowledgement and it will be seen by others.
How do you get people talking about your chamber currency program? Leave your thoughts below.
