CASH MOB
Cash Mob howell
Presented by Howell Synergy
Howell, MI
Area & Organization Details
Howell, Michigan has a population of 9,489 but serves a larger community of an additional 100,000. The town is fortunate as it has been able to preserve its downtown district that was established in 1863.
Howell Synergy is a collaborative effort made up of Howell Main Street DDA, Howell Chamber of Commerce, Livingston County Convention & Visitors Bureau, & Ann Arbor SPARK.
Program Specifics
Howell Synergy received a large donation to infuse into their local economy. “Cash Mob Howell” was created as a means to put the money into the hands of their community members, with the goal of stimulating economic recovery of their small businesses following COVID-19 shut downs.
Drawings ran every 2 weeks with several ways to enter. Winners received a gift certificate of $25 to spend at their favorite participating business. Each certificate was valid for 2 weeks.
Community Stimulus Details
$23,500 infused into the community
14 week period
42 participating merchants
Top Redeemers
Irish Pub
Neighborhood Gift Shop
Brewery
infographic
Cash Mob
Easy to read one page infographic of the Cash Mob project run by the Howell Synergy Group.