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Western Michigan University
University Welcome Program
Driving immediate engagement with incoming freshmen and supporting the local economy by gifting each incoming freshman $10 gift certificate used only at local merchants.
Secondary Education
Industry
~ 17,500
Students
2025
Program Initiated
$15,000
Total Revenue Generated
$10,000
Issued to Freshman
80%
Spent during Welcome Week
More Highlights
Local Business Support
Money stays within the region, strengthening the relationship between your university and the local community.
Expiration Control
Encourage spending by limiting how long students have to spend their gifts.
Encourage spending by limiting how long students have to spend their gifts.