Businesses are using bloggers now more than ever to attract customers. By partnering with bloggers in your town, you are widening your customer base and creating a platform for even more people to learn about your business and participating in your local currency program. Plus, reviews and things shared by others are much more believable than words written by a marketing department. It’s not entirely fair but it’s true.
That’s why you need to start thinking about influencer marketing as part of your marketing strategy.
Win Big with Influencers
Bloggers utilize their own websites, Instagram, Facebook, and Twitter, so your business will be showcased on many different platforms outside of your own. Partnering with bloggers is a great way to boost business, and with so many types, there is sure to be one who can collaborate with your business and help you better reach your target market.
The Mom Blogger:
What kinds of goods and services do you have to offer parents specifically? A parent blogger can highlight those goods and services for other parents. Moms and Dads love to share their parenting wins, so partnering with this blogger will create a great network of parents for your business.
The Fitness Guru:
Whether you sell workout equipment, workout clothes, or are a restaurant that sells healthy foods, the Fitness Guru is dedicated to their lifestyle and would love to know more about your business. If you have goods and services to offer them, let them know, and ask them to write about it to encourage others to shop with you. You could also encourage them to visit the town for the great hiking trails or biking paths, which in turn would create more business for local shops.
The Foodie:
People love food! If you sell food, you need to get in touch with this blogger. Have them review your delicious meals and write a post about it, encouraging others to stop in. This person knows great food and is always looking for unique restaurants, which makes you as a local restaurant perfect for their blog.
How do you go about finding these bloggers? Simply Google “Mom, Food, Lifestyle, etc. Blog and your City, State.” You may have to choose a popular, large city that is near you, but bloggers will make the trip for new and interesting finds. Best of all, some of these bloggers have national appeal but that doesn’t mean you shouldn’t look for smaller market bloggers either. Utilize Bloggers to grow your customer base and to increase revenue for the local currency program.
