Don’t have the right words to market your shop local campaign? That’s okay. Sometimes all it takes is a picture.
If you’ve wanted to bring more attention to your local stores and community, one of the best ways to achieve it is through sharing pictures of your town on social media with hashtags.
How to Use Pictures to Market Your Shop Local Efforts
Post a Collage of Your Best Shots
The Ashtabula County Convention and Visitors Bureau created a collage that encapsulates the feel of the area and showcases its quaint shops.
#historicashtabulahabor #bridgestreet #walnutbeach #liftbridge #Lakeerie #shoplocal #ashtabulacounty pic.twitter.com/jBCVp7QlWc
— Ashtabula County CVB (@VacationInAshCo) August 10, 2015
Encourage Shoppers to Take Selfies
Encourage local shoppers to take pictures of themselves with their treasures or of their treasures. Ask them to use a special hashtag like #yourcitystreasures or #foundinyourcity. If they need further encouragement offer a monthly drawing for chamber bucks for those who enter.
Finally got myself some @PotterDaughter earrings! Now to get a mug or two ☺️👌🏼 #ShopLocal #PEI @VillagePottery pic.twitter.com/khqXk8UDTm — Nicole Mountain (@nmountain) August 10, 2015
Post a Question
Post an image at a local store or somewhere in your town. Ask people where it is. Tie a monthly drawing to it or simply do it for fun.
Spotlight Things You Can Find Around Town
Ask local merchants to share with you new products they have coming in and post pictures of them. Pictures are much more tempting than words, not to mention attention grabbing. Check out what this local store did:
Our new chocolate range is Divine! @sandbachbutcher #shoplocal #sandbach pic.twitter.com/kE2e550fq8 — Mayfield_Sandbach (@mayfieldlocal) August 10, 2015
Tie in Content/Expertise to Local Shops
When you find an article that supports shopping local, or indirectly supports buying from cool boutique stores, by all means share it but it’s even more meaningful if you can tie it in with a local store(s) by adding it’s picture.
Showcase Sales
Many shop local stores deal in impulse buys, those things you don’t necessarily need but they’re so special you want to run right out and scoop them up. Share these with your audience.
ON SALE NOW! Get to your local comic shop to pick up our new X-O Manowar & Bloodshot Battle-Damaged Minimates 2-Pack! pic.twitter.com/M2Hj3d2f9z — Valiant Comics (@ValiantComics) August 10, 2015
Don’t worry about the words you choose to showcase your local stores. Sometimes a picture can handle about a thousand of them for you, but make sure you include the hashtag.
