We get it.
Creating an online store can be an undertaking, but it’s one of the many ways to help your business stay in business during the pandemic. Here’s why you need to invest the time to get it done now.
Future Sales
None of us know whether there will be future shelter in place orders or not. If there are, and your business isn’t deemed essential, having an online store can help you continue making money even when your physical store isn’t open.
Plus, Adobe recently released projections that online spending will increase this holiday season over that of 2019.
Don’t you want to be part of that?
Browsing That Leads to Sales
Some people don’t want to spend time physically checking out your business if they’ve never been there. Those people are really difficult to sell to. They don’t want to make the time to see what you have and so they don’t buy.
On the other hand, if you have an online store, they can get to “know” you better from the comfort of their home or on their cellphone. They can see what you have and buy without ever coming to your store.
Social Shares
An online store also gives browsers the ability to share things easily with those they may be buying for or people who are looking for opinions. They can simply share images and details of your items via email, social media, or text message.
Even if you don’t want to give people the ability to purchase online, you should at least create a photo album of what you offer at your store. That way they can browse from the safety of your home and make purchase arrangements with you over the phone. You could also try selling things on a third party site like Amazon, Etsy, Walmart, or Best Buy.
No one knows for sure what the future will bring but one thing is certain the internet isn’t going anywhere and it is a top choice for holiday shopping. If you want people to buy from you, you should consider implementing an online store.
