If you have a chamber bucks program, one of the most critical things you can do for its success is marketing the concept. Without marketing, your members won’t know to want to be a part of it, shoppers won’t know it’s available, and employers won’t be using it to reward hard-working employees.
3 of the Most Common Mistakes in Marketing Chamber Bucks
In addition to standard marketing practices of getting the word out, here are three of the most common ways chambers miss out on marketing opportunities.
Burying it in a Sub-Menu
If your only reference to your chamber currency program is under another tab, only those who know about the program, and are looking for it, will find it. It’s okay to place the information in a sub-menu item but mention it elsewhere on your home page with a link to the full page.
Missing a Homepage Button
Piggybacking off of the common mistake mentioned above, the ideal spot for a reference to your chamber bucks program is through an attention-grabbing button on your home page. If you have a rotator design, you could use that instead. The point is that you want people to notice your chamber bucks program and click to find out more about it.
Making it Available “in Office” Only
Gift card purchases happen during all hours of the day. If you have a currency program, don’t impede its success by requiring purchasers come to the chamber. Chose a chamber currency program that allows buyers to do so on their schedule and online.
In addition to convenience, by making the certificates available online you’re driving more traffic to your website and giving people a reason to spend more time on your site. This will ultimately improve your page ranking with Google and thus your search engine marketing.