[fusion_text]Launching a chamber bucks program can be an amazing boon for local business. It allows them to compete in the gift certificate realm without handling the administrative headache on their own. Best of all you’re able to deliver a check to them every month, making you one of their favorite monthly visitors. Now that’s a nice position for the chamber to be in!
But if you’re doing this one thing on your website with your chamber gift certificate program, all of your hard work is for naught.
Don’t Hide Your Chamber Bucks
This is not a scavenger hunt. If you don’t place information about your chamber bucks program where everyone can see it, it won’t get the traffic it needs in order to be successful.
Where Should Program Info Be Displayed?
We understand homepage real estate is at a premium and you probably don’t want to dedicate the space to describe the entire program on your home page. If you must bury it under a tab make sure the spot you select for it makes sense for everyone looking to purchase a gift card. For instance, placing the general information on the program under a “members” tab isn’t effective because non-members will want to buy them and they won’t think to look there. If you have a “programs” or “services” tab, this works nicely.
Whenever possible use a quick link with the direct name of the product. Some people who are unfamiliar with the chamber and its services will come to your site to buy gift certificates, so make the navigation as easy as possible for them. Don’t make them hunt or they might go elsewhere, like the local chain store that has a rotating shelf of gift cards.
Also, use a clickable button or a rotator on your home page, which directs buyers to the rest of the information. This way you achieve visibility and traction without sacrificing much needed space.
Make your chamber bucks program as accessible as possible and you’ll see great success in it.[/fusion_text]