Do you host giveaways or contests at your chamber? Are you looking for the type of items that will get your audience excited? Then stop using the same old, same old giveaways. The following items are unique, yet not that hard to get. They may just be a phone call Read more…
Gift cards are so easy and appealing for your customers. They give you revenue up front and can be very in demand, especially for gift givers. But just what do you need to know before you start implementing a gift card program? The negatives might surprise you. Three Tools to Read more…
Gift cards are so easy and appealing for your customers. They give you revenue up front and can be very in demand, especially for gift givers. But just what do you need to know before you start implementing a gift card program? The negatives might surprise you. 4 Things to Read more…
Did you participate in Small Business Saturday the day after Black Friday? Did your community focus on getting the message of the importance of shopping small out to everyone? If you did, you want to keep that energy going. Small Business Saturday should be the beginning. It’s easy to keep Read more…
Onboarding programs help ensure that every new member (or client or employee, for that matter) receives the same experience. Now that’s not to say that you want to give them a cookie-cutter welcome. It simply means that by establishing a process you’ll be less likely to have things, like educational Read more…
No matter the industry, you need marketing. But marketing these days is more subtle and requires much more of a focus on the long-game. When we refer to long-game, we’re not talking about business goals for your next decade. We mean taking the time to establish relationships with your customers Read more…
If you are part of an economic development group, a chamber of commerce, a Main Street program, or just someone who wants to see others buy more local products, it’s time you start making it worth their while. Here’s how you can convince others to buy more local products. Read more…
You’ve recently launched an amazing local currency program and you’re excited about the opportunities. Why wouldn’t you be? But creating the program and making it available isn’t enough for it to be successful. Here are 3 things you should be doing to sell more local currency certificates. Recruit In-demand Read more…
Business growth is essential to remain profitable but in some markets, that’s becoming harder and harder to do. It’s likely if you have a small business you don’t have the time to explore new types of customers. You’re likely focused on retaining the ones you have and marketing to the Read more…
The day after Black Friday is Small Business Saturday where shoppers are encouraged to support small businesses. This is a great way to bring recognition and revenue to the underdog but it’s not enough. Starting a local currency program in your community is another way to bolster support for small Read more…
