How is the Howell Area Chamber of Commerce increasing membership benefits for local merchants? Conpoto’s cloud-based gifting platform has helped the chamber launch Chamber Cash, a community currency that enables them to compete with national retailers.
Like many chambers, the Howell Area Chamber of Commerce faces the challenge of growing membership. However, Chamber Cash has become an incentive for local retailers to join the chamber. Within weeks of its launch, Howell has already witnessed the currency program encourage membership.
“We had a retailer who just opened a month ago and was vacillating about joining,” said Pat Convery, President of the Howell Area Chamber Membership. “But when we told her about Chamber Cash, she immediately sent us a check for the chamber membership enrollment.”
Not only does the program successfully promote chamber membership, but it also promotes local spending, making it a valuable asset to the economy. Convery shares about the program benefits, “We like the idea of currency for local spending. It lets us be a benefit for local retailers who don’t often take advantage of the activities that the chamber offers. We love having something tangible that’s literally driving business to local companies. Plus, the online digital aspect is efficient for both the customers and the chamber.”
Chambers that are looking to build membership must give business owners a reason to join. So why not let that reason be one that benefits the members and the local community? And with Conpoto’s help, it’s simple. “With Conpoto, we feel like we have a partner. The ease of implementing this program impressed us and made it fun for us,” said Convery. “Conpoto’s step by step process allowed us to launch the program with limited resources.”
Does your chamber have a community currency program? It could be the step you need to take to build your membership and even more, your local community.
