Small businesses are the backbone of the US economy. They provide jobs, support local communities (remember all those kids sports and band trip contributions?), and contribute to economic growth. Small Business Week is an annual event that celebrates the achievements and contributions of small businesses across the country. As a Read more…
It’s officially the beginning of the holiday season and we’re here with a simple question — What are you doing for small businesses this year? It’s easy to overlook the importance of small businesses in your area. You may find it more efficient and affordable to shop large retailers. Sometimes Read more…
If you own a business, or are an association or chamber that helps businesses, you know that times are tight right now. Lots of successful businesses are struggling with increased costs on basic needs like bags or containers for their products. When vendor costs increase, the first line of defense Read more…
July is Independent Retailer Month and it is the ideal time to show local retailers how much you value their businesses. The month is designed to “encourage consumers to shop local and celebrate indie retailers, creating more sustainable cities, towns and communities,” according to the website. 17 Ways to Support Read more…
If you want more customers (and who doesn’t!) this summer and beyond, try these easy marketing ideas. Regardless of your budget, there’s an idea in this mix for you. Talk to your chamber of commerce to see if they have a local currency program. Local Currency can allow you to Read more…
If you have a small business, you make think you are immune to cyber attacks, but that is no longer the case. Smaller businesses are becoming larger targets because most don’t have the budget to protect themselves or think it’s not worth the money. Neither of these ideas is true. Read more…
If you’re like most businesses you don’t have a Super Bowl marketing budget, but you still need to be able to ensure maximum exposure. Every dollar spent matters and has a job to convert to sales. If you’re operating on a shoestring budget or have had to allocate money elsewhere Read more…
2022 is finally here but it’s not starting out as the panacea we were all hoping for. COVID numbers are up in most areas but many vocal pro-business advocates are insistent to keep schools and businesses open this time. As much as COVID has been a challenge to health and Read more…
One of the hardest things for local and small businesses is marketing. It can be quite an undertaking to achieve recognition and top of mind. But you can help. 15 Ways to Help Local Businesses This Holiday (and every day) Buy from them. Switch one item or service you buy Read more…
A while ago marketers were telling business people they needed to know what their customers wanted and how they were (or weren’t) meeting those expectations. The best way to find this out was a customer survey. Well, guess what? Business owners listened and now we’re struggling with survey fatigue. A Read more…
